Lab+3+(late)


 * 1. Describe Jan Chipchase's prior job. What are the two names he is given in the article?**

Before working at frog design, Jan Chipchase was employed at Nokia for around ten years. In simple terms, Chipchase functioned as a field researcher of sorts, spending time on the 'ground' gathering information and trying to understand what exactly people are doing and why. Through such field work, Chipchase sought out any new opportunites for Nokia in terms of the mobile landscape from the perspective of a wide variety of users. For example, Chipchase has done such research in nations such as Ghana, Uzbekistan, Tajikistan, China, Finland, and the United States. Hence, Chipchase takes into account a very wide range of users.

Through his work at Nokia, Chipchase has been labelled both a "human behaviour researcher" and a "user anthropologist". These names give a broader idea of what exactly Chipchase does. Chipchase observes the lives of people, gathering enough knowledge and information about human behavior that is in turn utilized by the designers, technologists and marketers back at Nokia.

Essentially, Nokia has tasked Chipchase with the job of doing the field research the other departments may not exactly be able to do. Ultimately, the information he collects is infinitely useful to Nokia as it gives them a look into the lives of the users whose voices arent exactly always heard by the companies. The field work Chipchase does is a form of intelligence-gathering that is crucial to human-centered design, an important business world niche that helps high tech companies gain a competitive advantage by catering directly back to the users.

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 * 2. “It’s really quite striking,” Hammond says. “What people are voting for with their pocketbooks, as soon as they have more money and even before their basic needs are met, is telecommunications.” (World Resources Institute)**
 * In the spirit of this quote, describe four instances of how owning a cellphone enables users to better their lives.**

What seems very important to a number of cellphone users is the communication with employers. Cellphone communications allows employers and employees to converse between great distances. Being able to discuss job details while on the go is really quite helpful in solidifying what needs to be accomplished and so forth. Essentially long distance communications through cellphone use allows the dispersal of business activities while still maintaining a grounding to the business headquarters and originial business goals.

Another important aspect of cellphone use is the communication established between family members that may be seperated during the day for various reasons. Especially when considering emergency situations, a cellphone is always important in maintaining contact. Much like in the realm of business, cellphone use in the realm of family allows the dispersal of activities while still maintaining a certain sense of grounding to home and family.

A cellphone can also be used to keep in touch with the world around us. It can be used to check market prices of various products, check for news updates, and just about anything that is going on the world. Much like the internet, using a cellphone establishes a connection with the rest of the world allowing for the growth of knowledge and effective utilization of information.