Lab+1

__Describe Jonathan Ive and his theory of 'undesign' in relation to his work at Macintosh.__

Apple has long been known to effectively fuse form and function resulting in products that boast an operational edge as well as a design that is both appealing and far more meaningful to the user than they will ever realize. Much of Apple's renowned designs owe credit to senior vice-president of Apple, Jonathan Ive, who works with a tight knit team of designers who focus on the materials, tooling and purpose of designs.

Ive's theory of design seems to stem from some of Apple's early goals such as the intersection of technology and the arts. Furthermore, Ive states the defining qualities of a design are about ease and simplicity of use. This brainstorm of design principles can be seen clearly a number of Apple products design by Ive and his team. His take on personal computers with the original iMac showed to be less daunting than many of the other pc designs of the time. His laptops and mp3 players are designed with functionality in mind, taking into account numerous technological and design details that are often overlooked. The reasoning behind this is that the designer should outline and eliminate any and all design flaws so the customer doesnt have to. And so by designing from the outside in, Ive has created numerous designs that are functional and very user-friendly.